Quantifying Recruitment Source and Participant Communication Preferences for Alzheimer’s Disease Prevention Research - 21/11/24
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Abstract |
Background |
Evidence on effective engagement of diverse participants in AD prevention research is lacking.
Objectives |
To quantify recruitment source in relation to race, ethnicity, and retention.
Design |
Prospective cohort study.
Setting |
University lab.
Participants |
Participants included older adults (N=1170) who identified as White (86%), Black (8%), and Hispanic/Latino ethnicity (6%).
Measurements |
The Cognitive Aging Lab Marketing Questionnaire assessed recruitment source, social media use, and research opportunity communication preferences.
Results |
Effective recruitment methods and communication preferences vary by race and ethnicity. The most common referral sources were postcards for racial minorities, friend/family referrals for Hispanic/Latinos, and the newspaper for Whites. Whereas Whites preferred email communications, Hispanic/Latinos preferred texts.
Conclusions |
Recruiting diverse samples in AD prevention research is clinically relevant given high AD-risk of minorities and that health disparities are propagated by their under-representation in research. Our questionnaire and these results may be applied to facilitate effective research engagement.
Il testo completo di questo articolo è disponibile in PDF.Key words : Enrollment, retention, diversity, research engagement
Mappa
Vol 8 - N° 3
P. 299-305 - Marzo 2021 Ritorno al numero
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Benvenuto su EM|consulte, il riferimento dei professionisti della salute.