Rejuvenation of the mid- and lower face in the male patient can be challenging. Historically, most of these procedures were performed on female patients. However, an increasing number of men are seeking rejuvenative procedures and because of this trend, it is imperative that facial plastic surgeons become facile with the nuances of male mid- and lower facial rejuvenation. Failing to understand the important differences between male and female patients can lead to pitfalls during the perioperative period. The conscientious surgeon should be mindful of these differences, beginning with the male cosmetic consultation and proceeding through to the postoperative period. The goal of this article is to review the principles of male mid- and lower facial rejuvenation.