Eight Worst Advertising Mistakes - 21/08/11
Résumé |
This article presents strategies for advertising the medical practice. The emphasis is on breaking out of the old rules of how one should advertise and delves into asking questions that lead to a true strategy unique to one’s medical practice and offerings. The article discusses the myriad ways to think about and create a patient-centered approach, turning from “here is what we offer” to instead “what you want we offer.”
Le texte complet de cet article est disponible en PDF.Keywords : Practice management, Aesthetic practice management, Aesthetic practice advertising
Plan
Disclaimer: Check with your State’s Medical Board, medical associations, and the Federal Trade Commission for acceptable advertising rules since they vary from state to state. |
Vol 18 - N° 4
P. 503-508 - novembre 2010 Retour au numéroBienvenue sur EM-consulte, la référence des professionnels de santé.
L’accès au texte intégral de cet article nécessite un abonnement.
Déjà abonné à cette revue ?