This article discusses about physicians and their practice in terms of a “brand” that is described as one’s persona and unique traits. By developing and portraying the uniqueness and singularity of the physician and the practice, one becomes open and transparent to clients for greatest patient satisfaction. Along with some background stories of well-known merchandise brands, presented are tips and advice for branding and selling oneself and one’s medical practice. Very practical assignments are recommended for the physician to look at his or her own practice and how it appears to others on the “outside looking in.”