Photochromic naphthopyran derivatives have been embedded in sol-gel prepared organically modified thin films. The introduction of organic functional groups into a silica matrix allows tailoring the surface of its pores and the polarity of the environment of the embedded host molecules. The photochromic properties of the naphthopyran molecules, such as the spectral properties of the coloured forms and the kinetics of the thermal bleaching, depend strongly on the polarity of the pores where the molecules are located and, hence, on the nature and loading of organic functional groups in the composition of the ormosil matrix. Important changes in the photochromic properties of the films have also been induced by modifications in the sol-gel preparation and processing parameters. The photostability of the photochromic molecules upon prolonged exposition to UV light is strongly related to the nature of the embedding ormosil matrix. The introduction of organic functional groups into the inner pore surface of the matrix, where the dye molecules will be located, affects the stability of the molecules, in terms of the effectiveness of the interaction between the photochromic molecules and the pore surface.