Executive coaches use a disciplined process to enable people to uncover why they are getting their current results and stimulate them to identify new ideas to achieve different results in the future. Unlike mentors, coaches do not give direction or advice. A coach might offer examples of what others have done in similar situations but only in service to idea generation, not recommendations. Data is key. Coaches typically gather information through assessments or interviews to give clients new insights. Clients learn about their deficiencies and strengths, their brand, how they work with teams, and glean unvarnished advice. Mindset matters. Anyone coerced into coaching might be frustrated about their situation and, therefore, be less open to honestly discovering the source of their discomfort and uncovering new possibilities through coaching. Courage is crucial. Being open to coaching can be daunting, yet with a willing mindset, the insights and results can be compelling.